Martha, Inc Review
Martha, Inc Overview
Love her or hate her, the story of Martha Stewart and the history of her company are incredible. From the suburban kitchens of Connecticut to the boardrooms of Wall Street, her story is filled with power, drama, conflict and tragedy. In this updated, new paperback, business writer and columnist Christopher Byron details the most recent evens involving Martha Stewart. He gives you the inside story of Martha's most horrible year, with headlines of possible insider trading and obstruction of justice, accompanied by the roller-coaster plunge in her company's stock, and the deepening uncertainties regarding the future of her relationship with Kmart. Out of an imagined bliss, Martha created a billion dollar media and merchandising empire devoted to the celebration of home, food, and family. Martha Inc. reveals how it all began, and then developed -- and how it could all end. "Enough dish to feed Martha Stewart lovers and loathers alike in this scrupulously reported bio." -- People magazine. "Jaw-dropping tales of excess and success." -- The New York Times. "Christopher Byron has redefined the Martha Moment." -- USA Today. About the author: Christopher Byron has been writing about business and finance for over thirty years. He writes a weekly business column for the New York Post and has a syndicated daily radio show, Wall Street Wakeup with Chris Byron.
Martha, Inc Specifications
There's probably no woman in America who is as famous--or controversial--as Martha Stewart. In Martha Inc. Christopher Byron gets past the public persona to tell how "the quiet little girl from the house on Elm Place" became the "richest self-made businesswoman in America." While Byron acknowledges that Stewart has a good side, there's not much evidence of it here; much of the book focuses on the darker aspects of Stewart's private life that were first popularized in Jerry Oppenheimer's mean-spirited Just Desserts. Unlike Oppenheimer's account, however, Byron keeps the mudslinging in check by also chronicling her amazing business success as "one of the most potent and effective brands in the history of American marketing." He details her relationships with Kmart, Group W, and Time-Warner, noting that her maneuvering to buy her company back from Time-Warner was "easily the greatest financial coup in the history of American publishing." The result is an interesting and often scandalous story of a woman who proves to be far more complicated than the image her media empire projects. --Harry C. Edwards
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*** Product Information and Prices Stored: Dec 10, 2010 17:00:06
